About Us

About ManaTech

We build the custom software that off-the-shelf tools cannot deliver. Purpose-built applications for businesses that have outgrown generic solutions.

What We Do

ManaTech builds custom business applications — internal tools, AI-powered automation, client-facing platforms, and system integrations. We serve SMB founders and operators doing $500k to $5M+ annually who have operational bottlenecks that off-the-shelf software cannot solve.

Our model is simple: fixed-price project builds to get you up and running, then ongoing retainers for support, hosting, and continued feature development. You get a purpose-built system that evolves with your business, not a product that forces you to evolve around it.

How We Work

Discovery

We start with a free discovery call to understand your operation, identify pain points, and assess where custom software or AI automation would deliver the highest ROI.

Proposal & Scope

You receive a clear proposal with fixed pricing, a detailed scope, timeline, and expected outcomes. No hourly billing surprises.

Build & Iterate

We build in sprints, delivering working software every two weeks. You see progress, provide feedback, and we adjust in real-time.

Launch & Support

We handle deployment, training, and handoff. Then we transition to a monthly retainer for ongoing support, hosting, and continued feature development.

Our Principles

Custom-First, Always

We do not resell SaaS or force your business into a template. Every solution is built from scratch to fit your operation, your workflows, and your team. If off-the-shelf is the right answer, we will tell you.

Outcomes Over Features

We do not measure success by lines of code or feature count. We measure it by hours saved, revenue generated, and costs reduced. Every project has clear, measurable targets tied to your business goals.

Practical AI

AI is not a buzzword we slap on proposals. We integrate machine learning, natural language processing, and intelligent automation where they make a genuine, measurable difference — and skip them where they do not.

Partnership, Not Transactions

We build long-term relationships, not one-off projects. Our retainer model means your software evolves with your business. We are invested in your success because it drives ours.

Founders

Charlie Brown

Founder, ManaTech

Charlie founded ManaTech after 25 years in marketing — most recently building growth systems for NZ-based SMBs and helping founders translate ideas into practical, revenue-impacting products. The bottleneck he kept hitting was implementation speed: ideas could not keep up with the build cycle. ManaTech exists to remove that bottleneck for other founders by combining marketing- trained product judgement with custom AI-powered application development.

Charlie writes most of ManaTech’s technical-strategy content and leads client discovery calls. He is based in Auckland, New Zealand.

Bree Sturges

Co-founder, ManaTech

Bree co-founded ManaTech to focus on the operator side of custom application development — translating client business processes into clear scopes, sequencing builds for fastest time-to-value, and ensuring every project ships with the training and documentation a small business actually needs to use it.

Bree leads project delivery and client success at ManaTech.

Ready to build something that fits?

Book a free discovery call. We will discuss your operation, identify the highest-impact opportunity, and outline a path to implementation.

Book a Discovery Call